in effect
Executive Order 14392, signed March 13, 2026, directs federal agencies to strengthen enforcement and rulemaking around “Made in America” product claims. It focuses on cracking down on false country-of-origin advertising, particularly on online marketplaces, and improving the reliability of such labels for both consumers and government buyers.
The FTC is directed to prioritize enforcement actions against sellers and manufacturers who make false or misleading “Made in America” claims. The FTC must also consider issuing new rules that would make it an unfair or deceptive practice for an online marketplace to lack procedures for verifying country-of-origin claims made by its sellers. Federal agencies overseeing government-wide procurement contracts must periodically audit and verify American-origin claims on products purchased by the government; vendors found misrepresenting origin must be removed from government procurement and referred to the Department of Justice for potential False Claims Act prosecution. Additionally, agencies with country-of-origin labeling authority are directed to consider new regulations encouraging voluntary “Made in USA” labeling, and to coordinate so businesses receive consistent guidance.
Sellers and manufacturers — especially foreign ones — who advertise products as “Made in America” on digital platforms face increased risk of FTC enforcement action if those claims are inaccurate. Online marketplace operators may face new regulatory obligations to verify the origin claims of products sold through their platforms. Government contractors and vendors who sell products to the federal government under American-origin representations are subject to audits and, if found misrepresenting origin, removal from federal contracts and potential legal action under the False Claims Act.