in effect
Proclamation 10961 is a ceremonial presidential proclamation designating July 20–26, 2025 as “Made in America Week.” It carries no binding legal force on its own; it formally names the week and calls on Americans to recognize workers in manufacturing, ranching, crafting, and entrepreneurship.
The proclamation itself changes nothing operationally — it is a symbolic designation. It references, as context, several prior actions the administration says are already in effect: an Executive Order creating a United States Investment Accelerator within the Department of Commerce to facilitate investments over $1 billion; a Presidential Memorandum on foreign investment and national security; provisions in legislation called the “One Big Beautiful Bill” that include interest deductions for loans on new American-made vehicles and 100 percent expensing for new factories, equipment, and machinery; and a directive to the Federal Trade Commission to enforce “Made in the U.S.A.” labeling rules against false claims. Those underlying actions, not this proclamation, are the operative policy instruments.
The proclamation directly affects no one in a legal or regulatory sense on its own. American manufacturers, retailers using “Made in the U.S.A.” labeling, and businesses seeking large-scale investment facilitation are the populations touched by the referenced underlying policies — particularly the FTC enforcement directive (relevant to sellers) and the Investment Accelerator (relevant to large investors). Ordinary consumers are the implied beneficiaries of the labeling enforcement effort.